There are so many examples of businesses incorporating sports into their business plans; some thing this short article will discuss.
The most typical relationship between a business and a sporting organisation, particularly in soccer is for easy sponsorship deals. Whilst there are many aspects for a business to sponsor a squad or player, the many recognisable is being the main sponsor of the shirt. Shirt sponsorships are so favored and feasible that it's even a viable small business idea, although for smaller less well-known sides. Sometimes a certain football team will ended up being synonymous with a brand as a result of a long term and iconic sponsorship, this is some thing that the Pirelli board achieved when partnered up with an Italian team team. There are plenty of football tops that have been enhanced by a sponsorship deal and it has become somewhat of a fashion trend to buy retro football shirts, the majority of which are famous both because of the style but also the sponsorship on the front.
One of the biggest goals for a company is for it to end up being a household name. If a brand is well known by the vast majority of a population then their marketing department have done a tremendous job. A feasible alternative to try and achieve this to sponsor some kind of sports team or organisation, a decision that would have been supported by the Telecom Italia board. The business plan to support a whole soccer division, which the telecoms company did, is not a small decision and would cost a considerable amount, however the payback from it's unmeasurable. As they sponsor one of the very best football leagues in the world, the brand name is now well known by every single football fan, of which there are an incredible range. The unique business idea to sponsor a league requires a large range of funding and power, as the football governing body would not allow their division to be related to a small or little-known business.
A very exciting and courageous business step is to take over a complete sports organisation. A really profitable business idea that few firms have attempted is to buy out a football team and rename and rebrand it, as it supplies the company with extra revenue. The Red Bull board have decided to make this move on multiple occasions. The beverage brand has taken over an F1 team and likewise a couple of football sides. The approach works very well for the brand since they are an energy drink, so it complements their total market position and stance, therefore offering them with further marketing. What likewise helps is that the brand image of the business is of two bulls, which makes for a very fantastic sports logo as well, although many die-hard fans may not be as well happy that their sports teams has been changed so drastically.